Privacy Policy Statement

Privacy Policy Statement

Pumps Africa values your privacy and is committed to safeguarding the personal information of our readers, subscribers, and business partners. This Privacy Policy outlines how we collect, use, and protect your information across our digital platforms and services.


1. Who We Are

Pumps Africa is a premier Pan-African publication and digital platform that delivers B2B news, insights, and innovations in the pump, water, energy, construction, and industrial sectors. We operate the website https://pumps-africa.com, where we inform, connect, and empower industry stakeholders through editorial content, strategic advertising, and media visibility.


2. Information We Collect

We collect both non-personal and personal information for various legitimate purposes, including:

a) Log Files

Like many other websites, we use log files. These may include:

  • IP addresses

  • Browser type

  • Internet Service Provider (ISP)

  • Date/time stamps

  • Referring/exit pages

  • Click behavior

This information is used for analytical purposes such as site administration, traffic trend analysis, and user experience improvement. None of this data is linked to personally identifiable information.

b) Personal Information

We may collect personal data when you:

  • Subscribe to our newsletter

  • Fill out contact forms

  • Participate in promotions or surveys

  • Request media kits or partnership information

Personal information may include your name, email address, organization, phone number, and industry sector.


3. Use of Cookies and Similar Technologies

We use cookies and tracking technologies to:

  • Personalize content and ads

  • Provide social media features

  • Analyze our traffic

By using our website, you consent to our use of cookies in accordance with this Privacy Policy. You may manage your cookie preferences via your browser settings.


4. Third-Party Advertising & Cookies

We may display ads through Google AdSense and other third-party advertising networks. These partners may use cookies, web beacons, and similar technologies to:

  • Measure ad effectiveness

  • Personalize ad content

  • Track interactions for reporting

For example:

  • Google, as a third-party vendor, uses cookies (including the DART cookie) to serve ads based on your visits to our website and others on the internet.

  • You may opt out of Google’s DART cookie via: https://policies.google.com/technologies/ads

We do not control or access cookies used by third-party advertisers. Please review their privacy policies for more details.


5. Data Protection and Security

We implement appropriate technical and organizational measures to safeguard your information. While we strive to protect your personal data, no method of transmission over the internet is 100% secure. You use our services at your own risk.


6. Third-Party Links

Our website contains links to third-party websites, news portals, advertisers, and partners. This Privacy Policy applies only to Pumps Africa. We are not responsible for the privacy practices of other sites.


7. User Rights (GDPR & CCPA Compliance)

If you are located in the EU or California, you have the right to:

  • Access or correct your personal data

  • Request deletion of your data

  • Object to data processing

  • Withdraw consent

  • Lodge complaints with a data protection authority

To exercise these rights, contact us at: info@pumps-africa.com


8. Children’s Online Privacy Protection

Our content is intended for a professional audience. We do not knowingly collect personal data from children under the age of 13.


9. Changes to This Privacy Policy

Pumps Africa reserves the right to update this Privacy Policy at any time. Any changes will be posted on this page with the “Last Updated” date revised accordingly. We encourage users to regularly review this page.


10. Contact Us

If you have any questions or concerns about our privacy practices, please contact us at:

Email: info@pumps-africa.com
Website: https://pumps-africa.com