Grundfos Appoints New Head for East Europe, West Asia, Middle East & Africa


Leading pump manufacturer has announced the appointment of Okay Barutçu to the role of Group Senior Vice President and Regional Managing Director of Grundfos East Europe, West Asia, Middle East & Africa region.

The East Europe, West Asia, Middle East & Africa region is a newly defined sales region together with Western Europe, which made up the original Europe, Middle East and Africa markets before the split (effective 1 January 2018) to support Grundfos’ global growth ambitions.

In his new role, Okay will lead the company’s business across over 80 countries including 14 wholly-owned sales companies, a number of liaison offices and local assembly plants Grundfos operates in the region. He will also be spearheading opportunities for the company’s development and expansion in this region.

Prior to this role, Okay was the Group Senior Vice President and Regional Managing Director for the Asia Pacific markets since 2015, where he was responsible for 22 countries with 14 wholly owned sales companies and local assembly plants.

Okay has held a number of senior management positions within Grundfos over the last 10 years. Prior to his Asia Pacific role, Okay served as the General Manager in Turkey, where he was responsible for all Grundfos sales, marketing and production activities in Turkey, Azerbaijan, Georgia, Armenia, and the Turkish Republic of Northern Cyprus (TRNC).

Poul Due Jensen, Group Executive Vice President Sales, Marketing & Service, Grundfos said, ‘During his tenure in the Asia Pacific, Okay managed to transform and strengthen this very dynamic region for the company. I am sure his experience and expertise in developing emerging markets will further support Grundfos’ growth in the East Europe, West Asia, Middle East and Africa markets.’

Okay Barutçu will now be based in Dubai where the Regional Headquarters will be setup to serve the East Europe, West Asia, Middle East & Africa markets.

About Grundfos Gulf Distribution:
Grundfos is a global leader in advanced pump solutions and a trendsetter in water technology. The company contributes to global sustainability by pioneering technologies that improve quality of life for people and care for the planet. Grundfos Gulf Distribution FZE incorporated in 1989 in Dubai is the regional headquarters of the company for the East Europe, Western Asia and Africa Region.

Grundfos provides energy efficient pumps and smart pumping solutions for various applications across diverse segments including domestic & commercial buildings, industries, water utilities (water & wastewater management) and pumps running on renewable energy. For more information about Grundfos UAE